Campaign Engine

Runs campaigns, A/B tests, and optimizes budget — create, launch, track ROI, and kill-switch in one place.

Impressions

1.0M

real-time

Clicks

19.3k

all channels

Conversions

521

attributed

Spend

RM 5,640

active campaigns

Avg ROI

4.8×

per campaign

ROI by Campaign

Automatic ROI calculation · revenue vs spend

Welcome Nurture Sequence

RM 120 spent · 95 conversions

6.4×

ROI

TikTok Brand Awareness

RM 2,100 spent · 240 conversions

4.2×

ROI

Ramadan Promo 2026

RM 3,420 spent · 186 conversions

3.8×

ROI

Shopee Flash Sale

RM 1,980 spent · 132 conversions

3.1×

ROI

Abandoned Cart Recovery

RM 450 spent · 68 conversions

2.9×

ROI

Budget Alerts

Threshold warnings

Ramadan Promo 2026

68%

68% of budget used · alert at 80%

TikTok Brand Awareness

70%

70% of budget used · alert at 90%

Welcome Nurture Sequence

24%

24% of budget used · alert at 50%

Budget Optimization — Real-time

AI shifts budget to best-performing channels automatically

Auto-optimize ON
  • Shifted 18% budget from Facebook → TikTok (Variant B winning)

    12 min ago

  • Reduced spend on Variant C (−12% CTR vs control)

    1h ago

  • Increased Variant B allocation to 45% of daily budget

    3h ago